Privacy Policy

Last updated: 30/5/2025

This privacy policy outlines how Purple Accounts UK collects, uses, protects, and handles your Personally Identifiable Information (PII) in accordance with our website and applicable data protection laws, including UK GDPR.

Information We Collect

We may collect information from you when you:

Subscribe to our newsletter
Fill out a contact form
Make an enquiry about our services
Interact with our website or social media

The types of data collected may include your name, email address, phone number, and any other relevant information voluntarily submitted.

How We Use Your Information

We may use your information in the following ways:

To personalise your experience and deliver relevant content
To respond to customer service enquiries
To request feedback or reviews of our services
To follow up after initial contact via chat, email, or phone

Use of Artificial Intelligence (AI)

To enhance the efficiency and quality of our services, Purple Accounts may utilise approved business level Artificial Intelligence (AI) tools in the performance of our work.

By signing our engagement letter, you consent to the use of AI tools in processing and analysing data.
All data used with AI is completely anonymised and managed with strict confidentiality.
We comply fully with UK GDPR and applicable data protection regulations.
For details of the specific AI tools we use or the safeguards we have in place, please contact us.

How We Protect Your Information

We take your data security seriously and implement multiple safeguards to protect your information, including:

Regular malware scanning
SSL encryption for sensitive data
Secure networks with limited access to authorised personnel
No storage or processing of credit card details on our servers
All transactions are processed through a secure gateway provider

We use cookies to understand and save user preferences and to compile aggregate data about site traffic and interactions to offer better experiences in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can turn off all cookies via your browser settings.

Third-Party Disclosure

We do not sell, trade, or otherwise transfer your Personally Identifiable Information to outside parties.

Third-Party Links

We do not include or offer third-party products or services on our website.

Google Advertising & Analytics

We use Google tools, which may include:

Google AdSense
Google Analytics
Google Display Network Impression Reporting
Demographics and Interests Reporting

Google may use cookies (e.g., DART cookie) to serve ads based on previous visits. You can opt out through:

Google Ad Settings
Network Advertising Initiative Opt Out page
Google Analytics Opt Out Browser Add-on

Do Not Track Signals

We honour Do Not Track (DNT) signals. We do not track, plant cookies, or use advertising when a DNT browser setting is enabled.

Third-Party Behavioural Tracking

We do not allow third-party behavioural tracking.

Email Usage

We may use your email address to:

Send information, respond to enquiries, and fulfil requests
Send marketing emails (with your prior consent)

We agree to:

Not use false or misleading subjects or email addresses
Identify messages as advertisements where appropriate
Include our physical address in communications
Honour opt-out/unsubscribe requests promptly
Provide an unsubscribe link at the bottom of each marketing email

To unsubscribe, follow the instructions included in any email from us. You will be removed from all future correspondence, except transaction-related communications. Allow 7 working days for removal.

Changes to This Privacy Policy

You will be notified of changes to this policy:

On this Privacy Policy page
Via a clear link labelled “Privacy” on key website pages

Access and Amendments

You can request to access or update your personal information by:

Emailing us at enquiries@purpleaccounts.com
Calling us directly

If you have any questions regarding this privacy policy, please contact:

Purple Accounts UK
143 London Road
Stockton Heath
Warrington, WA4 6LG

Email: enquiries@purpleaccounts.com
Website: www.purpleaccounts.co.uk

www.purpleaccounts.co.uk
143 London Road
Stockton Heath
Warrington, WA4 6LG

enquiries@purpleaccounts.com