Your Accountant Should Be a Valuable Partner in Your Business Journey
- David Parker
- Apr 17
- 3 min read
Updated: Jun 3
Many business owners in Warrington and across the UK assume their accountant is “doing their job” as long as their tax returns are submitted and books are balanced. But is that really enough?
The truth is, too many business owners are settling for poor or passive service. They miss out on valuable advice, tax savings, and peace of mind.
Here's what your accountant should be doing for you… and what to do if they’re not.
Proactive Tax Planning – Not Just Filing
A great accountant doesn’t just file your tax return. They plan ahead to save you money.
If your accountant isn’t helping you to:
Maximise allowable expenses
Plan dividends and salary for tax efficiency
Review your structure (sole trader vs limited company)
Ensure you are VAT registered when you should be, and on the correct scheme
Claim all relevant reliefs (AIA, R&D, employment allowance)
…you could be overpaying tax every year.
📌 At Purple Accounts, we review your finances regularly to help keep your tax bill as low as legally possible.
HMRC Support – So You Don’t Have To Call Them
One of the most common frustrations we hear is: “My accountant won’t deal with HMRC – I have to call them myself!”
Waiting in a queue for 45+ minutes, unsure what to say, and dreading a compliance check isn’t something you should face alone.
✅ Purple Accounts communicates directly with HMRC on your behalf. We explain letters, respond to queries, and resolve issues—so you don’t have to. It's one less thing for you to worry about.
Real-Time Advice and Support
If you only hear from your accountant once a year, that’s a red flag.
Running a business means things change—fast. You need advice on:
Pricing
Cash flow
Profit margins
Business decisions
And you need it in real time, not six months after year-end.
📌 We provide ongoing support and friendly advice when you need it—not just when you ask. We also offer a *range of bolt-on services and outsourced accountancy to help your business thrive
Clear Communication and No Jargon
Your accountant should explain things in plain English, not confuse you with tax code references or vague advice.
✅ We break things down simply. This way, you can feel confident in your business finances—not confused.
A Partner in Your Business Journey
Great accountants don’t just look at the past. They help you plan for the future. They support your goals and help you build a stronger, more profitable business.
✅ At Purple Accounts Warrington, we act as your financial partner—not just a service provider.
Additional Services That Matter
Apart from core accounting tasks, you should expect more from your accountant. An effective accountant also helps you with cash flow forecasts, budgeting, and strategic planning. They should guide you in making smart financial decisions that align with your business vision.
Ongoing Financial Education
Furthermore, an ideal accountant will seek to educate you about financial matters. They should offer workshops or resources that help you understand accounting principles better. This empowers you to make informed decisions moving forward.
The Importance of Regular Updates
Communication is vital in any successful business relationship. Your accountant should initiate meetings to discuss your financial status regularly. Whether it's monthly, quarterly, or biannually, consistent updates keep you informed and ready to adapt.
Are You Getting What You Pay For?
Assess whether you're truly receiving value from your current accountant. Compare their services to those offered by others in the market. If you find your accountant lacking, consider your options.
Need an Accountant Who Actually Adds Value?
If your current accountant isn’t offering proactive support, HMRC help, or saving you time and money—maybe it’s time to switch.
📞 Call Purple Accounts on 01925 979500
📧 Email: enquiries@purpleaccounts.com
🌐 Visit: www.purpleaccounts.co.uk