Updated: Feb 1
As one of the very early adopters of XERO back in 2008, we've seen how XERO has grown and developed to be a market leading essential tool for SME's.
This fabulous tool helps our customers stay in control of their finances 24/7. It works seamlessly with the human expertise and advice of us as your accountant.
We love it that much, it's included in all our monthly packages!
This article from XERO shows how small businesses can thrive in the cloud...
"It’s more important than ever for our customers and partners to have confidence in our product and services as they navigate these uncertain times. We’re focused on building out our platform to provide small business owners and their advisors with the tools and insights they need to help them survive, revive and thrive.
Which is why we’re excited to share the news that Xero has been named a worldwide leader in the IDC MarketScape: Worldwide SaaS and Cloud-Enabled Small Business Finance and Accounting Applications 2020 Vendor Assessment.
Balancing the needs of our community
It’s essential for small businesses to be able to adapt quickly, and that’s more important than ever when faced with a global pandemic. Being able to access their financial data whenever and wherever gives them the agility to cope and thrive in a world of uncertainty.
The report evaluated Xero’s strategy, product offerings and customer service as part of their assessment of the overall market for cloud financial management and accounting software. It noted one of Xero’s key strengths is its open API strategy and machine learning for code-free accounting.
It also observed that the most successful software packages within this section met the needs of professional accountants and small business owners by balancing structure, compliance, simplicity and accessibility.
It’s important to us that we always consider the balance between the needs of small businesses and the needs of their advisors while developing new features and functionality.
We’re committed to connecting people with the right numbers anytime, anywhere, on any device so they have access to the high quality data they need to make informed decisions for their business. We recognise the value these online connections offer to help build trusted relationships between accountants and bookkeepers and their small business clients.
Staying true to our purpose
During these uncertain times, we remain 100% focused on our purpose – to make life better for people in small business, their advisors and communities around the world.
We continue to listen to our community, review our products and services, and build features and functionality that balance the needs of our customers and partners. More than ever we need to stay connected and maintain confidence in small businesses and their advisors by continuing to provide a full spectrum of connected tools and services they can rely on and trust."
This article is directly from xero.com