5 quick and easy ways to help your small business ‘spring’ into action in difficult times.
1) Referrals and Reviews
Word of mouth is the most cost-effective, powerful form of promotion. Ask for reviews and referrals. Send customers links to Google/Facebook/TrustPilot - add that you'll return the favour. This is so helpful for your SEO and easily our number 1 top tip
It doesn’t have to be a complete overhaul and sometimes just a tidy up and refresh is all that’s needed. This can be reworking the way information is presented to make it easier for customers and potential customers to digest. Adding a blog, reviews, appointment system, videos, case studies, shopping cart, maps etc.. Google loves new content and loves video so make sure site has one.
3) Social Media
This isn’t the time to disappear. Review your social media, make sure it’s up to date and shouts about how you can help your customers right now. Think like a customer -what are they looking for? What questions will they ask? Act as an expert and leader in your business area to build trust and engagement.
4) Customer database
Manage your customer database. Give it good sort out and contact those you haven't spoken to in a while. They may need your service/product right now. See if you can support them and their small business too.
5) Follow Ups
Review your Follow Up Process. How do you manage follow ups to enquiries for your service/product? Keep it simple, easy to manage and track where you customers are coming from. Then focus your future efforts to these key sources for enquiries.