Small Business Marketing
Reach, attract, convert and retain
more of your ideal customers.
Are you serious about growing your business but not sure how to go about it?
Do you have good intentions to keep on top of your marketing, but the day to day takes over?
You have a small (or zero) budget, limited (or no) staff and there’s only so many hours in a day?
You know you need marketing, but find it’s a minefield and can be confusing!
It all starts with a plan....
Helen Parker MCIM is our in house CIM Marketer (Chartered Institute of Marketing). Passionate about helping fellow small businesses to see the wood for the trees with their marketing and create crystal clear plans to help drive your business forward.
You'll get help to:
Create a crystal clear integrated plan to identify and help achieve your goals
Show your authentic, passionate inner expert
Shine online and offline for sustainable growth
Reach, attract and retain more ideal customers
Suss out what works and what doesn't
Take insights from your marketing activities to tweak and improve future performance
Stay on track with monthly mentoring
Keep you accountable for your marketing
Address areas you are struggling with
Gain skills and confidence to manage your marketing efficiently and effectively
Without a plan you are setting yourself up to fail, which results in wasting time and money on marketing activities that may not even be right for your target customer or your business.
Many small, medium businesses, start ups and entrepreneurs dive straight into marketing activities and are then are overwhelmed with what to do for the best.
"Marketing is not a function, it is the whole business seen from the customer's point of view."
Peter F Drucker
I am a professional marketer, digital marketer and member of the Chartered Institute of Marketing (MCIM). I qualified in 2000 and became a full member in 2007.
Hugely passionate about small businesses, I can help you get to grips with your marketing to make your business shine online and offline for sustainable success.
The focus is always on customer experience, having learned the culture of customer care working for Japan Airlines early in my career. Later, managing new product development projects for a UK airline and growing 3 separate businesses - developing the brands and marketing for each, including Purple Accounts in 2007.
Your business brand and customer experience is what sets you apart from the rest in an environment that’s more competitive than ever. It is how you communicate your service, skills, story and personality to your potential ideal customers and retain your current fans.
The art and science of marketing is a specialist, expert skill - just as you are the 'go to' pro in your own field. Many business owners waste their time and money on activities that just don't cut it and often disregard the customer experience in the whole process.
So if you're serious about growing, I can help you to drive your business forward and it all starts with a plan..
-Focus on the future
-2 x 2 hour hands on sessions
-Your business, brand and goals
-Your 'ideal' customers
-Competition and competencies
-What is currently working (or not)
-Identify what can be improved on
-Make your budget work harder
-Set business, marketing objectives and KPI’s
-Action plan of tactics
-Optimised customer journey
-Marketing Power Plan in editable format
-Your Marketing System - unique to you
-Toolkit to help you keep track
Marketing Power Plan service
-Monthly 1 hour Marketing Mentor session
-Review your marketing activity
-Review your Power Plan
-Assess what's working and what's not
-Help you stay on track to meet your goals
-Keep you accountable for your marketing
-Address areas you are struggling with
-Summary report of actions for next month
-Spread the cost over the year
Bite size targeted expert help
Report and actionable plan for you to implement straight for customer nurturing and conversion.
-Brand Health Check and Brand Boost
-Digital Health Check and Digital Boost
-Customer Journey Health Check
-Customer Journey Creation
-New product/service development
-Content planning and strategy