When a customer asks you for a quote, they're giving you a golden opportunity. With the right response you can close the deal quickly and win new business. Here's how to make the most of price quotes. A quote is a formal document. It explains your pricing for a job or order, and gives your customer a clear cost for the work. When a customer asks you for a quote, it means they're seriously considering doing business with you. All your sales and marketing efforts have paid off!